Gloria Jeans Minis

Illustration // Art Direction // Concept Development // Campaign Material Design

The client was looking to create mini collectible figures to be given away with each purchase of $10 or more in store. Concept development began with rough sketches of cups with different faces and personalities to reflect their flavour. Personalities and names were also created for each illustration to really bring the characters to life. It's been amazing to see these designs go from concept sketches to a full scale production on a national level!

Once illustrations were approved, we worked with Firose K.P to create the 3D renders.

This project was completed whilst employed at The Graphic Design Company.